We love to explore new surf spots when we visit the coast. Recently we got a bonus in Santa Cruz. After grabbing some fun waves at Cowells and Indicators – skipping Steamer Lane – we spent a flat day in town. Off on Water St we discovered Covewater Paddle Surf, a shop fully dedicated to SUP.
Walls of the brands that innovate and lead SUP design line the walls, including the Kialoa GL Hulu paddle. Accessories and apparel are neatly displayed – with a vast array of choices.
We were fortunate to meet Olivier, the store owner – enthusiastic, knowledgable and eager to connect with the community – both locals and visitors.
When asked what’s the most fun about taking groups on SUP trips to local beaches, Olivier had this to share, “It’s all about sharing the passion of stand up paddling. The most fun is like when you have new paddlers who really get stoked. They realize that’s all they want to do now after taking a class with us . One by one they become part of the SUP community.”
I spotted a great design on a sweet, vibrant colored hoodie and immediately inquired about the Polynesian inspired design.
Olivier filled me in, “We wanted to refresh the logo and the identity of Covewater. I have a lot of interest in Polynesian art and culture that is very oriented to the ocean.
From there I had a chance to start working with James de Leon at 57 Design. James aka JD was the perfect person to work with on this project. He has the same passion as I do about stand up surfing but also about the Hawaiian and Polynesian culture and art.
We both really enjoyed this project that included a new logo and also a full new website featuringthe Covewater apparel. “
Elder SUP 