The movement to stop plastic pollution is growing up.
Working with kids lately through the Blue Life Program I realize that they do not believe the problem is consumers and litter. They want to do beach, lakes, river and ocean cleanup – but they look straight in the face of where the problem originates.
Globally, we are beginning to make progress in engaging plastic producers in conversations about responsibility. We are all getting tired of the stories that blame consumers for litter. Lately we see more honest, data driven narratives that hold corporations accountable for their role in producing waste.
We still have a long long way to go, but the conversation is catching on globally. The challenges and solutions are important to the next generation of environmental stewards. Working with young people is full of a hopeful and optimistic perspective.
How did this happen so quickly? It’s because people like you have been stepping up, speaking out, taking action in your communities and contributing to a global groundswell – every single action adds up.